First question to ask yourself is ‘Do you really need one?’ You may be able to launch your business with just a Facebook page, then as it grows and develops create a website.
Save £100’s by building your own website. Having tried and tested many DIY sites by far the best one is Squarespace. The templates are compatible with mobile devices, creative and easy to adapt to your brand. Even if you have never built a website before with Squarespace you can and saving £100’s in the process.
Many new businesses over spend on what they think is the most important part of starting out, the brand.
You can create your company brand for free! Use a design tool such as Canva, enabling you to upload photos, logos or images plus pick from their library of images, icons, text and designs. The great thing is you don’t have to worry about dimensions, they do all that for you too. All your social media posts, banners and leaflets can be created by you.
If you need help with your marketing but have no budget then learn how to do it yourself. There are many free online courses and tutorials that can help, some specific courses may cost, but online ones tend to be cheaper.
Many local authorities run free workshops for new businesses to help and support local start ups. Look at your local council’s website and see if there are any in your area.
This is normally one of the biggest expenses to a business. Are you able to set up from home to begin with? Sell a product online to keep costs down and then move as the sales some in. Sharing space with other businesses is becoming increasingly more popular, renting on a daily basis rather than long committed leases.
Co working means you also get to interact with other business minded people and they could end up being a customer!
For most businesses word of mouth is still the most effective way of gaining customers. There is nothing more powerful than a personal recommendation.
Join a networking group in the area you want your business to grow. Most groups involve some sort of fee, but can be as little as £5 per meeting. Attend networking groups regularly to build relationships with key people.