Does LinkedIn scare you? You are on there but not really active? Do you worry that by updating your profile your employer may think you are looking else where for work?
You are not alone, many people are LinkedIn shy and not clear on the 'dos and don'ts' Other social media allows a mix of personal and professional life with LinkedIn being purely professional it can be intimidating. Add to this fact many companies think the moment a team member is active on LinkedIn means they want to jump ship! its no wonder there are so many inactive users!
Companies should encourage their teams to update LinkedIn profiles after all they will be advertising the great work the company does as well as the individual. Their success becomes the company success. Think of the money companies could save on recruitment fees if more referrals came from their employees.
But of course you do not want to update your profile just to benefit the company, you need it to work for you too and it can. Use it to remind your boss why you should get that promotion or extra bonus at your appraisal. Use it as evidence of what a valuable employee you are.
As an entrepreneur keeping up to date and active on LinkedIn is a must for all the reasons mentioned above plus the marketing benefits you can gain for your business.
So to get kick started on LinkedIn you may need a little help, I know I did. There is an on-line tutorial I found very useful (link below) it guides you through exactly how to update your profile, what should and should not be on there, tips on using LinkedIn and how to gain more connections.
So whether you are working for yourself trying to build a business or just wanting a more professional profile for LinkedIn you will find help on http://www.linkedintosuccess.co.uk/