Carly has ran her own beauty business for 12 years. She has relied on word of mouth and recommendation to get clients.
Most of the clients using 'Carlys Beauty' are evening clients who work during the day. Carly wanted to get away from working evening and only work during the day.
We came up with a plan to suit Carlys business and help her gain clients during the day.
- Build a website - The business did not have a website. We built a easy to use website that showcased Carlys treatments. She wanted an easy to use website, that looked attractive and modern. ikandu created the business website taking into consideration Carlys business and clients.
- Active Facebook page - Carlys Beauty had a facebook page that was not being used to its full potential. ikandu now manage the updates to the page and the followers have already increased by 30%
With the website and facebook up and running we were able to run a small marketing campaign to target day time clients.
ikandu continues to support Carlys business on a daily basis providing website updates, blogging on behalf of the business and social media updates. The future plan is to add an online booking system to the website also.